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Instagram has rapidly become one of the leading social media platforms to connect with customers, offering a plethora of features and functionalities to help businesses reach out and engage with their audiences.
However, managing customer interactions on Instagram can be challenging for companies with large followings. C Square, a leading customer experience solutions provider, recognized the need for a solution to bridge the gap between Instagram and customer service, and developed PlugInsta – a tool that enables seamless integration with Genesys, a leading customer experience and contact center software provider. In this blog, we will explore how PlugInsta is revolutionizing customer service on Instagram.
Instagram’s Effectiveness as a Customer Service Channel
Instagram has become an important channel for businesses to connect with their customers, with over one billion monthly active users. The platform’s visual-first approach, along with its user-friendly interface, has made it an attractive option for brands to showcase their products and services, engage with their followers, and provide customer service.
According to a survey by Facebook, 90% of Instagram users follow at least one business account, and 50% of users have visited a website to make a purchase after seeing a product or service on Instagram. These statistics highlight the importance of Instagram as a customer service channel and the need for businesses to effectively manage customer interactions on the platform.
The Birth of PlugInsta
C Square recognized the potential of Instagram as a customer service channel and analyzed its effectiveness for customers.
The company identified that businesses were struggling to effectively manage customer interactions on Instagram, resulting in delays in response time, missed inquiries, and dissatisfied customers. To address this issue, C Square developed PlugInsta – a tool that bridges the gap between Instagram and Genesys, providing businesses with an effective solution to manage customer interactions on Instagram.
Transform Your Customer Experience with PlugInsta
mechanism of PlugInsta in the context of CRM
PlugInsta is a simple and easy-to-use tool that integrates Instagram with Genesys, enabling businesses to manage customer interactions in real-time. As soon as a customer likes or comments on a post, PlugInsta retrieves the user name and profile details, which are routed to the appropriate contact center representative using Genesys intelligent routing. The representative can then respond to the customer’s inquiry.
Power of Instagram for CRM Success!
PlugInsta offers several benefits to businesses, including improved response time, increased customer satisfaction, With PlugInsta, businesses can respond to customer inquiries in real-time, reducing the risk of missed inquiries and delays in response time. The tool also provides businesses with the ability to track customer interactions, ensuring that all inquiries are addressed promptly and effectively.
Instagram Meets Intelligent Routing for Unbeatable Customer Experience!
Instagram has become an important channel for businesses to connect with their customers, and managing customer interactions on the platform can be challenging for companies with large followings. PlugInsta provides businesses with a simple and effective solution to manage customer interactions on Instagram, improving response time, increasing customer satisfaction, and enhancing productivity.
By integrating Instagram with Genesys, PlugInsta provides businesses with a powerful tool to streamline customer service and provide a seamless customer experience.
Frequently Asked Questions
Still open questions?
PlugInsta is a tool developed by C Square that seamlessly integrates Instagram with Genesys, a leading customer experience and contact center software provider. It enables businesses to effectively manage customer interactions on Instagram by retrieving user details and routing them to the appropriate contact center representative using Genesys intelligent routing.
Instagram has over one billion monthly active users and offers a visually appealing platform for businesses to engage with their customers. A survey by Facebook shows that a large percentage of Instagram users follow business accounts and make purchase decisions based on what they see on the platform. Managing customer interactions on Instagram is crucial for businesses to meet customer expectations and provide timely support.
PlugInsta improves customer service on Instagram by reducing response time and ensuring no inquiries are missed. It enables businesses to respond in real-time to customer likes and comments, providing a seamless customer experience. The integration with Genesys also allows businesses to track customer interactions and route inquiries to the most suitable contact center representative.
Using PlugInsta offers several benefits for businesses, including improved response time, increased customer satisfaction, and enhanced productivity. By leveraging the power of Instagram and Genesys intelligent routing, PlugInsta helps businesses streamline customer service, address inquiries promptly, and ensure that customers receive personalized and efficient support.