Since 2009
Orchestrating Intelligent Experiences
C Square was founded in 2009 with one clear purpose — to deliver enterprise-grade Customer Experience technology to organisations across Pakistan and the Middle East that cannot afford to fail. Over 16 years, we have grown from a specialist Genesys integrator into a full-stack CX partner, combining deep platform expertise, AI-driven automation, and end-to-end professional services under one accountable team. Today, under new leadership, we carry that foundation into the next generation of intelligent, cloud-native customer experience.
From Specialist Integrator to the Region's Most Trusted Partner
Our Foundation
C Square was founded in 2009 by Ahsan Mashkoor and Hassan R. Shaikh, two enterprise technology veterans with deep roots at Genesys. The company was built on a single conviction: that great customer experience is not a luxury, it is a competitive advantage. From the beginning, C Square set out to make world-class CX technology accessible to enterprises in Pakistan and across the Middle East.
The Legacy
Over the past 16 years, C Square has successfully delivered mission-critical Customer Experience platforms for leading organisations across Banking, Government, Telecommunications, Utilities, Healthcare, and Enterprise sectors. Hassan R. Shaikh, as the company’s technical architect, led the engineering of Pakistan’s first cloud-based Contact Centre as a Service (CCaaS) platform in 2015 and oversaw hundreds of complex Genesys implementations across enterprise and government clients. Ahsan Mashkoor guided C Square’s strategic growth across Saudi Arabia, UAE, Oman, Bahrain, Jordan, Egypt, and Iraq — building it into one of the region’s most trusted CX specialists.
The Next Chapter
In 2026, following a successful management transition, C Square enters its next chapter under a new leadership team. Today, C Square continues to build on this rock-solid 16-year foundation by helping organisations embrace AI, Cloud, Automation, and Experience Orchestration — empowering enterprises to transform customer engagement with confidence. The expertise remains the same. The ambition has expanded.
16 Years of Compounding Expertise
16+
Years Delivering
50+
Enterprise Clients Globally
200+
Genesys Projects Delivered
5,000+
Active Agents on Platform
700,000+
Daily Interactions Managed
12,000+
CRM Users Supported
20+
Genesys Certified Resources
16+
Years Genesys Experience
60%
Banking & Finance Clients
2009
Genesys Service Partner
2011
Best Service Partner
2012
Gold Partner
2015
1st Cloud CCaaS Platform in Pakistan
2018
Most Logos in Finance
2023
Trusted Partner
Our Proven Delivery Framework
Every successful Customer Experience transformation begins with understanding business goals not technology. Our proven delivery methodology ensures every solution is aligned with business objectives, integrated seamlessly into existing ecosystems, and continuously optimised for long-term success.
Discovery
We start by listening. Before any solution is proposed, we take the time to understand your business goals, your technical environment, and the specific challenges your customers face. No assumptions. No generic recommendations.
Design
We architect solutions that are built to scale. Every design is grounded in 16 years of real-world implementation experience, ensuring what we build today will still be serving your business years from now.
Deployment
We deliver with precision and a zero-downtime focus. The same senior team that designs your solution is the team that deploys it — with rigorous testing, clear communication, and full accountability at every stage.
24/7 Support
Trusted by the Region's Leading Enterprises for Over 16 Years
For more than 16 years, leading enterprises have trusted C Square to deliver secure, scalable, and business-critical Customer Experience solutions across multiple industries.
From Pakistan to the Next — Delivering Where It Matters
From Pakistan to the Middle East, C Square has successfully delivered enterprise Customer Experience solutions for government institutions, financial organisations, utilities, telecommunications providers, and multinational enterprises across 8 countries.
From Pakistan to the Next — Delivering Where It Matters.
From Pakistan to the Middle East, cSquare has successfully delivered enterprise Customer Experience solutions for government institutions, financial organisations, utilities, telecommunications providers, and multinational enterprises across 8 countries.
South Asia · HQ
Pakistan
Middle East
Saudi Arabia
Middle East
Jordan
Middle East
Bahrain
Middle East
Oman
Middle East
United Arab Emirates
Africa / Middle East
Egypt
Middle East
Iraq
Genesys Cloud · Engage · PureConnect — Gold Partner
Amazon Web Services Cloud Infrastructure
SugarCRM CRM Integration
Microsoft Dynamics & Ecosystem
The Team Leading C Square's Next Chapter
Every successful Customer Experience transformation begins with understanding business goals — not technology. Our proven delivery methodology ensures every solution is aligned with business objectives, integrated seamlessly into existing ecosystems, and continuously optimised for long-term success.
Sheheryar Shah
Chief Executive Officer
Leading C Square’s strategic direction and growth across Pakistan and the Middle East, with a focus on AI-driven Customer Experience transformation.
Fahad J Khan
Chief Operating Officer
Hassan R Sheikh
Chief Technology Officer
The technical architect behind C Square’s engineering reputation. 16+ years of Genesys expertise, and the mind behind Pakistan’s first cloud-based CCaaS platform.
Tanvir Hussain
VP Sales
Syed Tausif
VP CX Strategy & Solutions
Umer Anfas
VP PMO & Service Delivery
Sharjeel Wasi
VP Customer Care & Managed Services
A Workplace That Inspire People To Innovate
The quality of our work starts with the quality of our culture. At C Square, we invest in our people, challenge them to grow, and create an environment where the best technical minds in the industry choose to build their careers.
Professional Growth
Every cSquare team member has access to global certification programmes in Genesys, AI, and Cloud — because we grow our people so they can grow our clients.
Technical Excellence · Leadership Development
Collaborative Innovation
We work on the region’s most complex enterprise technology challenges — together. Our culture encourages creative problem-solving and open collaboration across every discipline.
Creative Problem Solving · Technical Experimentation
Renewed Energy
Employee well-being and inclusive growth are central to who we are. Every person at cSquare has a stake in the company’s future and the support to reach their potential.
Employee Well-Being · Inclusive Growth
Your Strategic Partner for Enterprise Experience Orchestration
16+ Years of Enterprise Experience
The depth that only comes from 16 years of solving real enterprise CX challenges — not theoretical ones.
Global Footprint
Proven delivery across 8 countries: Pakistan, KSA, UAE, Jordan, Bahrain, Oman, Egypt, and Iraq.
Trusted by Leading Enterprises
50+ enterprise clients globally, including Pakistan’s largest banks, KSA government ministries, and major regional telecoms.
AI & Cloud Ready
Already deploying Conversational AI, Intelligent Automation, and cloud-native architectures for enterprise clients today.
Integration Expertise
We connect Genesys with your full ecosystem — CRM, ERP, middleware, and custom applications — as one unified system.
Long-Term Customer Partnerships
Our clients don’t rotate. We build relationships designed to last — optimising for the next decade, not the next invoice.
The Partnerships That Power Our Clients' Success
The quality of our work starts with the quality of our culture. At C Square, we invest in our people, challenge them to grow, and create an environment where the best technical minds in the industry choose to build their careers.
Genesys — Gold Partner
Pakistan’s longest-tenured Genesys Gold Partner. Certified across Genesys Cloud CX, Genesys Engage (PureEngage), and PureConnect — with 20+ certified consultants, 16+ years of Genesys experience, and 24/7 managed support.
STC & CIS
Telecommunications and connectivity partners enabling large-scale contact centre infrastructure for enterprise deployments across the Gulf region.
Extensya & Link Development
Regional CX delivery partners extending our professional services and managed support capabilities throughout the GCC.
Majorel & Alasila CX
Strategic partners expanding our BPO and managed CX service capabilities across the Middle East and Africa.
2P Perfect Presentation
A trusted channel and delivery partner supporting C Square’s market presence and client engagement across key regional markets.
Forth Dimensions Systems (FDS)
A technology and integration partner contributing deep expertise in enterprise systems architecture and custom application development.