For 16 years, cSquare has been the company behind some of the most demanding contact centre environments in Pakistan and the Middle East. The ones running inside the region’s largest banks. The ones managing citizen services for government ministries in Saudi Arabia. The ones keeping millions of daily interactions moving across telecommunications operators who cannot afford downtime.

That track record does not get built by accident. It gets built through 200+ Genesys deployments, 20+ certified engineers, and a culture that treats mission-critical delivery as a baseline expectation, not a selling point.

In 2026, cSquare enters its next chapter. And the question worth answering — for every enterprise organisation that works with us or is considering it — is what cSquare 2.0 actually means, and why it matters.

What cSquare Has Always Done Well

Before talking about what is new, it is worth being clear about what is not changing — because the foundation is the reason cSquare 2.0 is worth paying attention to.

cSquare was founded in 2009 by Ahsan Mashkoor and Hassan R. Shaikh with a single purpose: to deliver enterprise-grade Customer Experience technology to organisations that could not afford for it to fail. That mandate shaped every decision the company made over the following 16 years.

The result is a company with the deepest Genesys expertise in Pakistan, the longest-running Genesys Gold Partner status in the country, and a client list that includes Standard Chartered, HBL, Bank Alfalah, the KSA Ministry of Health, Ministry of Hajj and Umrah, STC, Vodafone, K Electric, Emirates, and dozens of other organisations across the region.

This is not a brand that grew by selling promises. It grew by delivering in environments where underdelivering had real consequences — financial, operational, reputational. That culture does not change with new leadership or a new chapter.

What Is cSquare 2.0?

cSquare 2.0 is the company’s response to where the enterprise CX market is going — and what enterprise organisations in Pakistan and the Middle East actually need to get there.

The market is moving towards AI-powered customer experience, cloud-native architecture, and intelligent automation. Most organisations in the region know this. The harder question is how to get from where they are today — often running complex, mature Genesys Engage environments, or operating with fragmented CRM and contact centre systems — to where they need to be, without disrupting the operations that currently keep them running.

That is the gap cSquare 2.0 is designed to fill. Not a pivot. Not a rebrand. A genuine expansion of what the company can do for organisations navigating one of the most consequential technology transitions in the history of enterprise customer experience.

“For over 16 years, red has been our promise — trusted, resilient, built for mission-critical environments where failure is not an option. Today, we add blue: broader horizons, deeper capabilities, and a future powered by AI, Cloud, and Innovation.”

New Leadership. Same DNA.

Following a successful management transition in 2026, cSquare is led by a new executive team: Sheheryar Shah as CEO, Fahad J Khan as COO, and Hassan R Sheikh as CTO. Hassan R Sheikh — the technical architect behind Pakistan’s first cloud-based CCaaS platform and hundreds of complex Genesys implementations — remains at the centre of the company’s technical direction. The engineering depth that built cSquare’s reputation is intact.

What the new leadership brings is a fresh strategic focus on AI, Cloud, and managed services — combined with the kind of operational discipline and client accountability that can only come from a leadership team that grew up inside this industry.

Four Expanded Capabilities

cSquare 2.0 delivers across four practice areas — two of which are expansions of long-standing capability, and two of which represent genuinely new investment:

Custom Solutions — Genesys Cloud, Engage, and Outbound

The core of what cSquare has always done. Genesys Cloud implementations, Genesys Engage support and migration, and enterprise outbound campaign infrastructure. The capability is deeper than it has ever been, and the migration path from Genesys Engage to Genesys Cloud — an increasingly urgent priority for organisations with the 2028 end-of-life deadline approaching — is now one of cSquare’s most structured and well-tested delivery programmes.

AI & Automation

Conversational AI, voice bots, agent copilots, and intelligent automation — deployed on Genesys Cloud AI and compatible across enterprise CX stacks. This is not experimental. cSquare has already deployed AI-powered automation for enterprise clients across banking, telecom, and government. The capability exists, it has been tested in real environments, and the team knows how to deploy it in a way that produces measurable business outcomes rather than proof-of-concept demos.

Managed Services

24/7 proactive monitoring, SLA-driven technical support, and full platform management for complex Genesys environments. For organisations that want the expertise of cSquare’s certified engineers managing their environment continuously — not just called when something breaks — managed services has been formalised into a structured, tiered offering.

Data Analytics & Custom Development

CRM integration across Salesforce, Microsoft Dynamics, SAP, and Oracle — plus bespoke development on the Genesys SDK ecosystem, including Avantage CRM, cSquare’s own purpose-built platform for contact centre operations. This capability ties every piece of the CX stack together into a unified, real-time customer view.

What This Means for Organisations Working With cSquare

For organisations already working with cSquare, cSquare 2.0 means broader capability from the team that already knows your environment. You do not need to bring in a separate AI vendor, a separate managed services provider, or a separate CRM integrator. The same team that manages your Genesys environment is now also the team that can deploy AI on top of it, integrate it with your CRM, and manage it continuously.

For organisations evaluating cSquare for the first time, cSquare 2.0 means a company with 16 years of delivery credibility is now operating at a capability level that was previously only available from much larger, international technology consultancies — at a scale and responsiveness that those firms cannot match for regional enterprise clients.

The Defining Sentence

cSquare 2.0 is not a new company. It is the same company that has delivered for the region’s most demanding organisations for 16 years — with a broader capability set, a focused leadership team, and a clear mandate to lead the next generation of AI-powered customer experience in Pakistan and the Middle East.

Frequently Asked Questions

Q: What is cSquare 2.0?

cSquare 2.0 is the evolution of cSquare’s business following a management transition in 2026. Building on 16 years as Pakistan’s most trusted Genesys partner, cSquare 2.0 expands the company’s capabilities into AI and automation, managed services, and data analytics — while maintaining its core Genesys Cloud and Engage delivery expertise under new executive leadership.

Q: Has cSquare changed its leadership?

Yes. cSquare now operates under new executive leadership: Sheheryar Shah as CEO, Fahad J Khan as COO, and Hassan R Sheikh as CTO. Hassan R Sheikh, the company’s original technical architect and the engineer behind Pakistan’s first CCaaS platform, remains in a central technical leadership role. The core engineering team and Genesys expertise are unchanged.

Q: Does cSquare 2.0 still support Genesys Engage environments?

Yes. cSquare continues to provide full implementation support, managed services, and optimisation for Genesys Engage environments. With Genesys Engage reaching end-of-life in 2028, cSquare also offers structured migration programmes to Genesys Cloud for clients who are ready to make the transition — at their pace, with their risk profile.

Q: What is new in cSquare 2.0 compared to before?

cSquare 2.0 adds three formally structured new practice areas: AI & Automation (conversational AI, voice bots, agent copilots), Managed Services (24/7 proactive platform monitoring and SLA support), and Data Analytics & Custom Development (CRM integration and bespoke Genesys SDK development, including Avantage CRM). These capabilities existed previously but are now formalised service offerings with dedicated teams.

Q: Which industries does cSquare 2.0 serve?

cSquare serves Banking and Financial Services, Government and Public Sector, Telecommunications, Airline and Utility, and Investment and Insurance across Pakistan, Saudi Arabia, UAE, Jordan, Bahrain, Oman, Egypt, and Iraq. Over 60% of cSquare’s active client base is in banking and financial services.